Johannesburg - International reality stars and make-up moguls Kendall and Kylie Jenner have introduced their global lifestyle brand Kendall + Kylie created by the beloved style icons to the South African shelves.
The Kendal + Kylie ready-to-wear collection is available at Edgars stores and is constructed in premium fabrics across fashionable silhouettes perfectly styled for day wear, active-wear, occasion wear, swimwear and underwear.
Vicky Leach, head of women’s wear for Edgars spoke about their offer which she says adds increased choice to the fashion emporium.
“The sought-after Kendall + Kylie apparel collection adds increased choice to our fashion emporium offering. It’s a global brand that we now proudly offer to fashion lovers in South Africa.”
“The Jenner sisters are icons of this generation, their social media influence is unprecedented, incomparable and phenomenal. The individual taste-levels of both Kendall and Kylie are interpreted perfectly into the collections, creating harmony and balance with an ability to pull in consumers from ages 13-30.
“The product is premium, the fabrics and manufacturing methods eco and sustainable, and the price tag easy on the pocket,” said directors of The 51 Group, Nitsa Comninos-Rose and Terri-Lee Mitchell.
With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350 million fans globally.
Their clothing captures the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.
By designing for their own lifestyle and tastes, and identifying with the women they inspire, the brand serves an ambitious audience of taste-makers who appreciate authentic style and who have influence among their immediate peers and social groups.
The Kendall and Kylie audience are social media followers and savvy web users who closely follow fashion trends every season.
The brand emulates the sensibilities of the multifaceted, fast-paced, jet-set lifestyle of the Jenner sisters.
Kendall inspires her designs from sophisticated, classic, feminine silhouettes made sleek and contemporary; whereas Kylie brings eclectic originality and a signature cutting edge to each collection.
The Star