A 24 hour economy is the answer to unemployment

Colleen Makhubele, who joined the MK Party, asserted that operating our economy around the clock is the most practical approach to halve the nation’s jobless rate. Picture: Timothy Bernard/Independent Newspapers

Colleen Makhubele, who joined the MK Party, asserted that operating our economy around the clock is the most practical approach to halve the nation’s jobless rate. Picture: Timothy Bernard/Independent Newspapers

Published Oct 15, 2024

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In a landscape marked by economic challenges and staggering unemployment rates, South Africa stands at a crossroads.

The vision of a 24-hour economy has been championed by various political leaders, including former president Jacob Zuma, who posited that such an initiative could significantly reduce unemployment.

Colleen Makhubele, who joined the MK Party, asserted that operating our economy around the clock is the most practical approach to halve the nation’s jobless rate.

An economy that runs 24/7 offers a myriad benefits, ranging from increased productivity to boosted consumer spending.

Countries such as the US, UK, and many Asian economies have leveraged this model to foster growth and create employment opportunities.

In cities like New York and Tokyo, the round-the-clock economy not only provides jobs but also ensures that businesses thrive in a competitive global market. South Africa, too, can harness similar benefits by embracing a more flexible work culture.

With millions of South Africans struggling to find work, a 24-hour economy could open up numerous job opportunities across various sectors, from hospitality and retail to manufacturing and transport.

This model allows for shifts that can accommodate a more diverse workforce, including those juggling family obligations, students, and individuals looking to supplement their incomes.

However, the implementation of a 24-hour economy necessitates a robust strategy surrounding safety and security. Concerns about criminal activity at night are valid. Prioritising safety measures such as increased police visibility, community watch programmes, and innovative surveillance technology is imperative.

A well-resourced and proactive policing strategy can foster an environment where businesses and individuals feel safe to operate at night.

Advocating for a 24-hour economy is not just about boosting employment; it’s about reimagining our national identity and embracing a holistic approach to economic growth.

As leaders like Zuma and Makhubele have highlighted, this is a practical and strategic solution to unemployment. It’s time for South Africa to seize this opportunity, paving the way for a prosperous future while ensuring that safety and security remain paramount.

The Mercury